Introduction

Meet wMS and Spartan College

Spartan College of Aeronautics and Technology partnered with wHole Marketing Solutions to tackle challenges in their lead generation process. With a proven track record in education consulting, wMS was the ideal partner to revamp Spartan’s RevOps, ensuring sustainable growth and operational efficiency..

The Challenge

Spartan College faced a critical issue: performance marketing misalignment in their media accounts led to an influx of underqualified leads, inflating costs and limiting the number of high-quality leads. This misalignment jeopardized both short-term enrollment targets and long-term operational efficiency. Publicly, similar issues have impacted other educational institutions, causing resource drainage and missed growth opportunities.

Evaluation

The problem of generating underqualified leads due to misaligned media accounts is not unique to Spartan College. Many educational institutions grapple with similar challenges, struggling to balance lead quality with marketing costs. Ineffective lead generation can strain resources and impede growth, as seen in various public examples across the education sector.

Our Approach

Implementing RevOps Solutions

wMS implemented a strategic approach to resolve Spartan College’s challenges:

• Conducted a comprehensive audit of media accounts and lead generation processes to identify areas for improvement and optimize performance.
  
  
• Organized and streamlined team workflows to enhance collaboration and efficiency, ensuring that all team members were aligned with project goals.
  
  
• Provided crucial support during successful pitches to two major airlines, focusing on strategies to enhance brand partnerships and drive mutual growth.
  
  
• Launched a cohesive summer brand campaign aimed at attracting high-quality leads, leveraging creative content and targeted messaging to maximize engagement and reach.

The Outcome

Remarkable Growth and Efficiency

The collaboration with wMS yielded significant improvements for Spartan College. The quality of leads increased while overall costs decreased. Enhanced CRM workflows and reporting mechanisms significantly boosted contact rates for the enrollment team. These changes translated into better resource utilization and higher enrollment rates, showcasing the effectiveness of wMS’s comprehensive approach.