Introduction

Meet wMS and American College of Education

At wHole Marketing Solutions, we specialize in turning challenges into triumphs. As COO with American College of Education (ACE), Dan Holestine's tenure is a prime example. ACE, a leading institution offering online master's and doctorate programs for educators, faced an underperforming enrollment team and the need to overhaul their technology and processes.

The Challenge

American College of Education's (ACE) enrollment team was not reaching its potential due to outdated technology and flawed processes. Their old CRM system created more busy work than actionable results, leading to inefficiency. Additionally, existing processes did not prioritize speed to lead or repeated follow-ups, further hampering productivity. This challenge is common in many growing educational institutions, where legacy systems often fail to keep up with modern demands, resulting in lost opportunities and wasted resources.

Evaluation

Identifying the Gaps

Our evaluation revealed that ACE's old CRM system was a significant bottleneck, contributing little to improving sales activities or tracking. It created excessive busy work, reducing the team's overall productivity. Compounding this, their existing workflows failed to emphasize speed to lead and follow-up frequency, essential components for maximizing contact rates and conversions. This scenario is not unique; many businesses face similar challenges, stuck with systems that impede rather than enhance efficiency.

Our Approach

Implementing RevOps Solutions

wMS tackled ACE's challenges head-on with a comprehensive strategy:

• Migrated to Microsoft Dynamics CRM for better functionality and efficiency.
• Implemented new workflows emphasizing speed to lead and repeated follow-ups.
• Enhanced reporting to give team leaders clear visibility into each rep's performance.

The Outcome

Increased Productivity

The revamp resulted in a remarkable turnaround for ACE. The newly implemented CRM and workflows doubled the number of enrollments per start compared to the previous year. This significant improvement not only boosted productivity but also set a new standard for operational efficiency within the enrollment team, promising continued success and growth for ACE.