--- title: Bio - Melissa Markovsky, Principal - Marketing / Comms Expert --- [Skip to content](https://wholemarketingsolutions.com/bio-melissa-markovsky#main-content) [![Punchout logo-1](https://wholemarketingsolutions.com/hs-fs/hubfs/Punchout%20logo-1.png?width=700&height=240&name=Punchout%20logo-1.png "Punchout logo-1")](https://wholemarketingsolutions.com?utm_id=10002&utm_source=crm&utm_medium=email&utm_campaign=logo&hsLang=en) - [Services](https://wholemarketingsolutions.com/fractional-operations-strategic-solutions-for-law-firms-wms) - [Strategic Leadership](https://wholemarketingsolutions.com/strategic-leadership-solutions-scale-your-law-firm-with-confidence) - [Operational Systems](https://wholemarketingsolutions.com/streamline-law-firm-operations-with-wms-optimize-your-workflow) - [Intake and Marketing](https://wholemarketingsolutions.com/transform-your-legal-marketing-strategy-growth-driven-solutions-for-law-firms) - [Financial Clarity](https://wholemarketingsolutions.com/transform-your-law-firms-financial-future-with-expert-guidance) - Team - [Dan Holestine](https://wholemarketingsolutions.com/bio-dan-holestine) - [Melissa Markovsky](https://wholemarketingsolutions.com/bio-melissa-markovsky) - [Jason Wofford](https://wholemarketingsolutions.com/bio-jason-wofford) - [On the wHole Blog](https://wholemarketingsolutions.com/on-the-whole-blog) - [Contact Us](https://wholemarketingsolutions.com/contact-wms?hsLang=en) Principal, wHole Marketing Solutions # Melissa (Markovsky) Lusardi ## Biography Dedicated and strategic marketing/communications professional with 20 years of experience encompassing a variety of executive-level initiatives. Proven success in employing best practices and impactful storytelling across B2C/B2B/Brand/Agency roles that drive results through targeted campaigns. Passionate about helping clients empower their students and customers to build better lives through accessible education, health/wellness and financial inclusion. ![Melissa-Markovsky-Bio-Photo@0.25x@0.25x](https://wholemarketingsolutions.com/hs-fs/hubfs/Imported%20sitepage%20images/Melissa-Markovsky-Bio-Photo@0.25x@0.25x.jpg?width=300&height=404&name=Melissa-Markovsky-Bio-Photo@0.25x@0.25x.jpg "Melissa-Markovsky-Bio-Photo@0.25x@0.25x") # Experience Career and Consulting Performance over Previous 20 Years ![DISD-Logo-RGB-FullColor](https://wholemarketingsolutions.com/hs-fs/hubfs/Imported%20sitepage%20images/DISD-Logo-RGB-FullColor.png?width=508&height=195&name=DISD-Logo-RGB-FullColor.png) #### Design Institute of San Diego ###### Chief Marketing Officer - Served as marketing leader setting brand strategy and overseeing all student recruitment and retention efforts. - Created multi-faceted lead nurturing strategy and content to support bachelor’s and master’s level interior design programs. Early results show +1100% increase in appointments set and +1300% in submitted applications for enrollment. - Developed master’s positioning “MID Your Way” to convey program flexibility and value for interior designers. - Leading strategy for relaunch of DI Alumni Network and official launch of Devoted to Design Foundation, a registered 501(c)(3). ![jcc_logo](https://wholemarketingsolutions.com/hs-fs/hubfs/Imported%20sitepage%20images/jcc_logo.png?width=300&height=195&name=jcc_logo.png) #### Valley of the Sun JCC ###### Chief Marketing Officer - Drove acquisition and retention strategies for 12 diverse business units including fitness and flagship programs (preschool and summer camp) - Led donor stewardship marketing efforts to achieve multi-million dollar fundraising goals • Introduced new email segmentation strategy to ensure audiences receive relevant programming and event-related communications on a consistent basis - Twice led agency rebranding (2019 and 2022) and successfully completed rebrand for Shemesh Summer Camp, which helped agency achieve +27% registration growth compared to ’21 - Co-led CRM selection project with Chief Administrative Officer including data visualization and consolidation, multiple integrations, and disseminating information to 12 different business units - Crafted weekly CEO member communications and major donor touch point emails; developed board presentations and town hall talking points; and drafted all video scripts ![MicrosoftTeams-image-3](https://wholemarketingsolutions.com/hs-fs/hubfs/Imported%20sitepage%20images/MicrosoftTeams-image-3.png?width=201&height=200&name=MicrosoftTeams-image-3.png) #### Dream Center Education ###### Communications Leader - Managed team (direct: Senior Director, Directors, Event Planner; indirect: roles at select campuses) and agencies/freelancers (Internal Communications, Public Relations, Crisis Communications., Social Media, Video) - Led all internal/external comms., organic social media, events for three education systems and parent entity - Led crisis communications efforts for 30+ campus closures and federal receivership announcement including employee reductions in force and cross-functional collaboration with operations and human resources • Slashed bloated social media mgmt. contract saving $120k while adding two more brands to scope of work - Developed dozens of high impact, internal communications for C-Suite leadership (SharePoint, video, blog, email). Internal communications campaigns increased positive sentiment 12% during tenure - Provided counsel and crafted strategic, targeted communications for several C-level cabinet members ![logo-experian](https://wholemarketingsolutions.com/hubfs/Imported%20sitepage%20images/logo-experian.svg) #### Experian ###### Integrated Marketing FinTech - Led cross-functional Fintech strategy team to identify industry trends: sales, product, analytics, DataLabs - Point of contact for two acquired/strategic investment companies securing 68 highly qualified sales leads - Created new internal processes (playbook, scorecards, dashboards) to enhance Advisory Board participation ![ACE Partner Logo](https://wholemarketingsolutions.com/hs-fs/hubfs/Imported%20images/ACE%20Partner%20Logo.jpg?width=600&height=390&name=ACE%20Partner%20Logo.jpg) #### American College of Education ###### Senior Director, Marketing and Communications - Managed remote team (direct: Managers, Coordinator, Intern); agencies/freelancers (PR, Brand AOR, Search, designers, copywriters); large IT initiatives (online app, mobile app, website redesign, ESP transition) - Through recruitment efforts, grew student population by 100% during tenure in startup-like environment - Executed 3 in-person commencements with total guest counts of 1500+ and multiple virtual events • Repositioned brand and led effort resulting in “The more you learn, the more your students learn” campaign, which included research, web commercials, email, search/display, social media, print and events • Rebranded and relaunched ACE Alumni Association with goal of creating online community and resource hub - Developed social media strategy and thought leadership messaging for President: LinkedIn, Twitter, blog posts - Co-led B Corp programming and nonprofit partner strategy to potentially impact 5 million K-12 students across the nation: activated through media placements, collateral design and events - Directed efforts to increase media placements and secured brand’s first local television coverage for the Donut Dash 5K race in support of Indy-area teachers [![logo4](https://wholemarketingsolutions.com/hs-fs/hubfs/Imported%20images/logo4.png?width=300&height=300&name=logo4.png "logo4")](https://wholemarketingsolutions.com?utm_id=10002&utm_source=crm&utm_medium=email&utm_campaign=logo&hsLang=en) ![partner-horizontal-color](https://wholemarketingsolutions.com/hs-fs/hubfs/partner-horizontal-color.png?width=150&height=53&name=partner-horizontal-color.png "partner-horizontal-color") 26895 Aliso Creek Rd. Ste B-295  Aliso Viejo, CA 92656-5301 [linkedin-in icon](https://www.linkedin.com/company/whole-marketing-solutions-llc/) [Twitter icon](https://twitter.com/wHoleMarketing)