Design Institute of San Diego
Chief Marketing Officer
- Served as marketing leader setting brand strategy and overseeing all student recruitment and retention efforts.
- Created multi-faceted lead nurturing strategy and content to support bachelor’s and master’s level interior design programs. Early results show +1100% increase in appointments set and +1300% in submitted applications for enrollment.
- Developed master’s positioning “MID Your Way” to convey program flexibility and value for interior designers.
- Leading strategy for relaunch of DI Alumni Network and official launch of Devoted to Design Foundation, a registered 501(c)(3).
Valley of the Sun JCC
Chief Marketing Officer
- Drove acquisition and retention strategies for 12 diverse business units including fitness and flagship programs (preschool and summer camp)
- Led donor stewardship marketing efforts to achieve multi-million dollar fundraising goals • Introduced new email segmentation strategy to ensure audiences receive relevant programming and event-related communications on a consistent basis
- Twice led agency rebranding (2019 and 2022) and successfully completed rebrand for Shemesh Summer Camp, which helped agency achieve +27% registration growth compared to ’21
- Co-led CRM selection project with Chief Administrative Officer including data visualization and consolidation, multiple integrations, and disseminating information to 12 different business units
- Crafted weekly CEO member communications and major donor touch point emails; developed board presentations and town hall talking points; and drafted all video scripts
Dream Center Education
Communications Leader
- Managed team (direct: Senior Director, Directors, Event Planner; indirect: roles at select campuses) and agencies/freelancers (Internal Communications, Public Relations, Crisis Communications., Social Media, Video)
- Led all internal/external comms., organic social media, events for three education systems and parent entity
- Led crisis communications efforts for 30+ campus closures and federal receivership announcement including employee reductions in force and cross-functional collaboration with operations and human resources • Slashed bloated social media mgmt. contract saving $120k while adding two more brands to scope of work
- Developed dozens of high impact, internal communications for C-Suite leadership (SharePoint, video, blog, email). Internal communications campaigns increased positive sentiment 12% during tenure
- Provided counsel and crafted strategic, targeted communications for several C-level cabinet members
Experian
Integrated Marketing FinTech
- Led cross-functional Fintech strategy team to identify industry trends: sales, product, analytics, DataLabs
- Point of contact for two acquired/strategic investment companies securing 68 highly qualified sales leads
- Created new internal processes (playbook, scorecards, dashboards) to enhance Advisory Board participation
American College of Education
Senior Director, Marketing and Communications
- Managed remote team (direct: Managers, Coordinator, Intern); agencies/freelancers (PR, Brand AOR, Search, designers, copywriters); large IT initiatives (online app, mobile app, website redesign, ESP transition)
- Through recruitment efforts, grew student population by 100% during tenure in startup-like environment
- Executed 3 in-person commencements with total guest counts of 1500+ and multiple virtual events • Repositioned brand and led effort resulting in “The more you learn, the more your students learn” campaign, which included research, web commercials, email, search/display, social media, print and events • Rebranded and relaunched ACE Alumni Association with goal of creating online community and resource hub
- Developed social media strategy and thought leadership messaging for President: LinkedIn, Twitter, blog posts
- Co-led B Corp programming and nonprofit partner strategy to potentially impact 5 million K-12 students across the nation: activated through media placements, collateral design and events
- Directed efforts to increase media placements and secured brand’s first local television coverage for the Donut Dash 5K race in support of Indy-area teachers