A successful leader who knows how to grow and scale organizations to meet financial goals. A charismatic driver with experience managing wide-ranging functions and a history of turning around bad situations. A culture changer with high EQ and the ability to make tough decisions to get the most out of an organization and its people.
Dan Holestine - Founder and CEO, wHole Marketing Solutions
Driving Innovation, Inspiring Teams, and Delivering Lasting Results Across Dynamic Industries
Clear strategies and actionable plans to drive sustainable growth
When law firms hit growth ceilings or face operational chaos, Dan Holestine delivers strategic leadership that cuts through the noise. No fancy frameworks or endless planning sessions—just actionable strategies that work in the real world of legal practice.
As COO and SVP at American College of Education, Dan transformed a struggling $15M organization into a thriving enterprise with 4x valuation growth and sustained +20% compound annual growth rate over four years. His secret? Operating at both strategic and tactical levels simultaneously, owning 100% of revenue decisions and over 50% of expenses.
For law firms, this translates into business plans that actually guide daily decisions rather than collecting dust on shelves. Dan's strategic calendars ensure growth initiatives don't get buried under case deadlines, while his performance systems create clarity for non-legal staff.
Currently serving as Interim COO and CMO across multiple sectors, Dan continues scaling strategic leadership for organizations ready to move beyond business as usual. Ready to transform your firm's strategic approach? Dan doesn't just tell you what needs to happen—he helps make it reality.
Optimize Your Operations for Seamless Efficiency
Streamlined workflows and upgraded systems for measurable results
When your firm feels held together with duct tape and hope, Dan builds operational backbones that actually function. His approach focuses on creating workflows that work when deadlines are non-negotiable—no flashy software required.
Managing 75 remote employees across multiple divisions, Dan proved that great operations require intentional design, not luck. His workflow audits identify actual bottlenecks instead of generating reports that gather dust. Policy documentation provides functional guidance rather than compliance theater.
Technology upgrades focus on integration and adoption—because the best system is worthless if your team won't use it. His risk management approach ensures operational improvements don't create new vulnerabilities or regulatory headaches.
For law firms struggling with administrative overload, missed deadlines, or communication breakdowns, Dan offers proven expertise in building systems that function, scale efficiently, and prevent recurring problems. The difference shows in results: teams move from scrambling to hit targets to consistently exceeding them.
Align Marketing and Sales for Maximum Impact
Client acquisition and retention strategies that deliver results
Most law firms treat marketing and sales like distant relatives—they acknowledge each other exist but rarely collaborate effectively. Dan fixes that disconnect by creating integrated systems where both sides actually work together toward shared goals.
His experience spans Victoria's Secret Direct, DeVry University, and multiple educational institutions, consistently proving that sustainable growth requires alignment across every client touchpoint. Dan's intake optimization recognizes that first impressions matter—especially in legal services where trust is everything.
He eliminated third-party lead dependency by building sustainable internal engines and launched referral programs that actually converted. At American Career College and West Coast University, he developed brands from scratch and created campaigns that doubled revenues across six campuses in three years.
The difference? His marketing programs scale with growth rather than against it, ensuring dollars generate measurable returns instead of pretty reports. For firms struggling with client acquisition, inconsistent referrals, or marketing that doesn't convert, Dan builds systems that actually work together.
Gain Control Over Your Firm’s Finances
Expert oversight and strategic planning for financial success
Let's be honest—most attorneys would rather face hostile juries than dive into financial statements. Dan gets that, which is why he makes financial management actually manageable without drowning you in spreadsheets.
His financial reviews go beyond compliance checking—he identifies trends and opportunities most attorneys miss while focused on legal work (as they should be). Budget implementation prevents financial plans from becoming wishful thinking, while monitoring provides early warnings before small problems become big headaches.
Expense management systems provide visibility needed for smart decisions about everything from staffing to technology investments. Trust account and payroll supervision might not be exciting, but it's critical—Dan's experience managing complex operations ensures compliance without bureaucratic nightmares.
What sets him apart? The ability to translate complex financial data into actionable intelligence. He doesn't just track your money—he helps you make better decisions with it, proving that clear financials lead to clearer growth.
Background & Personal
Industries
Education Technology (DeVry University, American College of Education, American Career College, West Coast University)
Direct Marketing & E-commerce (Victoria's Secret Direct, database marketing)
Marketing & Advertising (Leapfrog Group, automotive and education verticals)
International Operations (France, China, India, Costa Rica)
Professional Services (law firms, consulting organizations)
Areas of Expertise
Operational Leadership (COO roles, P&L management up to $30M)
Strategic Planning & Business Transformation
Marketing & Brand Development (digital campaigns, customer acquisition)
